Al Switzler

Al Switzler

UT, US
New York Times Best Selling Author

Captivating Speaker

Whether Al’s delivering a keynote at a large conference or facilitating a small executive retreat, major corporations and associations from across the U.S. and a dozen other countries delight in the quality and candor of his speeches. Drawing from a large pool of corporate experience and knowledge, Al has addressed an impressive clientele including AT&T, Xerox, IBM, Sprint, Ford Motor Company, BASF, Philips, Lockheed Martin Aerospace, and Intermountain Health Care. His ability to entertain and inspire his audience to improve their personal and professional lives has clients asking for his return again and again.


Business Communication Expert and New York Times Bestselling Author

In the past twenty-five years, hundreds of organizations have profited from Al Switzler’s broad knowledge of leadership, teamwork, quality, communication, management, marketing, motivation, and personal achievement. With experience as the former president of two consulting firms and director of Training and Management Development for a large healthcare organization, Al’s influence is wide-reaching.


Bestselling Author and Award Winning Instructor

Al is coauthor of three New York Times bestsellers, Influencer: The Power to Change Anything, Crucial Conversations: Tools for Talking when Stakes are High and Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior. In addition to authoring bestsellers, Al has served on the faculty of several universities including the University of Michigan, Brigham Young University, Auburn University, and the University of Kentucky. These institutions have recognized Al with awards for innovation and outstanding teaching.


Leading Executive

Al Switzler is currently the chief executive officer and cofounder of VitalSmarts, an innovator in best practice training and consulting research, that delivers significant improvements to the results companies care about most. For more than twenty-five years, Al and the VitalSmarts executive team have researched methods for bringing about systematic and lasting change. Based on this ongoing research, VitalSmarts has helped thousands of organizations, including more than three hundred of the Fortune 500, realize quick, hard-hitting results through its award-winning training programs using a method that no other training company yet offers.

Captivating Speaker

Whether Al’s delivering a keynote at a large conference or facilitating a small executive retreat, major corporations and associations from across the U.S. and a dozen other countries delight in the quality and candor of his speeches. Drawing from a large pool of corporate experience and knowledge, Al has addressed an impressive clientele including AT&T, Xerox, IBM, Sprint, Ford Motor Company, BASF, Philips, Lockheed Martin Aerospace, and Intermountain Health Care. His ability to entertain and inspire his audience to improve their personal and professional lives has clients asking for his return again and again.


Business Communication Expert and New York Times Bestselling Author

In the past twenty-five years, hundreds of organizations have profited from Al Switzler’s broad knowledge of leadership, teamwork, quality, communication, management, marketing, motivation, and personal achievement. With experience as the former president of two consulting firms and director of Training and Management Development for a large healthcare organization, Al’s influence is wide-reaching.


Bestselling Author and Award Winning Instructor

Al is coauthor of three New York Times bestsellers, Influencer: The Power to Change Anything, Crucial Conversations: Tools for Talking when Stakes are High and Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior. In addition to authoring bestsellers, Al has served on the faculty of several universities including the University of Michigan, Brigham Young University, Auburn University, and the University of Kentucky. These institutions have recognized Al with awards for innovation and outstanding teaching.


Leading Executive

Al Switzler is currently the chief executive officer and cofounder of VitalSmarts, an innovator in best practice training and consulting research, that delivers significant improvements to the results companies care about most. For more than twenty-five years, Al and the VitalSmarts executive team have researched methods for bringing about systematic and lasting change. Based on this ongoing research, VitalSmarts has helped thousands of organizations, including more than three hundred of the Fortune 500, realize quick, hard-hitting results through its award-winning training programs using a method that no other training company yet offers.