Yasmeen Turayhi

Yasmeen is an exceptional Product Marketer. We worked together on a number of new product launches at AdRoll. Her ability to connect with customers, gather market insights, and identify business opportunities make her an incredibly valuable asset. Her passion to help others quickly gained the trust of her peers and makes her a valuable teammate on projects. Yasmeen's knowledge in culmination with work ethic, upbeat personality, and agility sets her apart. I'd highly recommend her as an addition to any company looking for a high performing, highly motivated teammate.

Yasmeen and I worked together at Poynt, a payments company. Payments is a difficult domain and yet she was able to hit the ground running, and understand the full scope of the ecosystem. Further, we engineers are a difficult bunch to work with and yet she was able to drive us to a common goal and get results for each initiative every time. To sum it up, Yasmeen is a creative and energetic marketing leader with a positive attitude. She will overcome any business challenges thrown at her, through tenacity, strategic thinking, hard work and a can-do attitude. She'll learn about any topic, master it and create world class marketing assets such as product materials, and outreach campaigns.

Yasmeen is a driven marketing leader that has demonstrated her ability to build marketing teams, programs, and processes from the ground up. In our time together she has revealed a few of her secret weapons, from which I have learned greatly: -A tenacity to get things done, rallying the collective efforts of teams, operationalize them towards a goal, motivate them along the journey, getting her hands dirty when necessary, and delivering what she set out to accomplish. -Able to quickly learn and, most importantly, master whatever category or field she walks into. Her diversity of experiences provides her both the flexibility to adapt to new situations while leveraging the best of each experience to provide different ways to deliver processes and solutions to business problems. -A wonderful and intoxicating curiosity for life, constantly learning from books, seminars, and conferences she is able to attend and sharing her learnings back to all of us. A delightful mind in both her thoughts and conversation.

I can always count on Yasmeen to exceed my expectations. Yasmeen led Marketing at Poynt, and consistently impressed me with everything that she worked on. She was able to execute against her vision whether it included a strategy around partnerships for money 2020, email outreach campaigns, the creation of product materials, trainings and sales material, a communications plan, executing against a pr strategy or simply moving folks along in the organization towards a unified goal or objective. Her ability to pick up and quickly understand all parts of the payments ecosystem that we work with was impressive. She has the ability to work effectively and efficiently with all teams in order to align her efforts against the larger goal of an organization. I look forward to working with her again.

To sum it up: Yasmeen creates order from chaos with a smile. As the lead Commercialization Manager on many of my largest product launches, Yasmeen was instrumental in getting the product to market successfully. Despite a constantly growing and changing environment, Yasmeen created a thorough plan, and made sure the team executed accordingly. Yasmeen summited and overcame any roadblocks, from difficult clients to unclear roles/responsibilities, and made sure the projects got done. She always picked up the slack when she knew it meant results. Her positive, get-it-done, attitude brought the teams along with her. These rare skills make her a pleasure to work with.