
Brent Niemuth
President & Chief Creative Officer
KS, USAs President & Chief Creative Officer of a world-class creative marketing agency specializing in building modern brands, Brent has gained a national reputation for challenging industry norms. He's known for his unique belief that brands must be more HUMAN in order to be beloved. He calls his philosophy "Humanity Marketing" (which is grounded in recent discoveries in neuroscience) and shares his passion and humor with audiences around the world.
Brent isn't just a touring speaker on the topics of marketing and branding, basing his opinions on theory alone. He's still in the trenches every day, running an agency that is faced with solving the same problems all brands face. He has real-world examples of what works and what doesn't.
He's an award-winning designer and for over 30 years has been helping build brands such as Reebok, Jockey, Hallmark, House of Blues, Allen Edmonds, Orvis and Disney Resorts. He is a graduate of the University of Kansas and still claims to be the 5th Beatle.
As President & Chief Creative Officer of a world-class creative marketing agency specializing in building modern brands, Brent has gained a national reputation for challenging industry norms. He's known for his unique belief that brands must be more HUMAN in order to be beloved. He calls his philosophy "Humanity Marketing" (which is grounded in recent discoveries in neuroscience) and shares his passion and humor with audiences around the world.
Brent isn't just a touring speaker on the topics of marketing and branding, basing his opinions on theory alone. He's still in the trenches every day, running an agency that is faced with solving the same problems all brands face. He has real-world examples of what works and what doesn't.
He's an award-winning designer and for over 30 years has been helping build brands such as Reebok, Jockey, Hallmark, House of Blues, Allen Edmonds, Orvis and Disney Resorts. He is a graduate of the University of Kansas and still claims to be the 5th Beatle.
Humanity Marketing: It's Time Your Brand Becomes More Human
5 Basic Human Truths and Their Impact on Marketing
We're all trying to sell something to someone. Whether we offer a product or a service, or whether we're selling to consumers or business-to-business, one thing is common for all of us-we're all trying to connect with human beings. The fact is, we're not selling to a "demographic" or a "target audience." We're trying to form a relationship with real people. So shouldn't we try to better understand what makes people tick? What motivates them? What do they respond to? What do we all have in...
