Art Turock

Art Turock

WA, US
Author of "Invent Business Opportunities No One Else Can Imagine"

Will doing more of what brought you success in the past bring you the future you desire? As an expert in a breakthrough performance, Art is an advisor to the increasing number of companies who emphatically answer, "No."

Through his corporate speeches, and facilitating strategic innovation retreats, Turock imparts a process for gaining a sustainable advantage. His original contribution is a systematic approach for focusing on "latent needs"--what customers might value but have never experienced and would never think to ask for. Always in search of fresh perspectives, Turock conducts hundreds of site visits and executive interviews each year, producing a rich interaction with business mavericks and thought leaders.

His original yet practical methods are captured in Success Magazine, USA Today, Association Management, The One Minute Manager series, and his new book "Invent Business Opportunities No One Else Can Imagine". As an advisor to business visionaries, his client list is a whos-who of standout organizations including IBM, 3M, Motorola, AT&T, American Society of Association Executives, and Young Presidents' Organization.

Turock's depth of material, high energy, and extraordinary ability to customize his speeches gives audiences both entertainment and take-home value.

Will doing more of what brought you success in the past bring you the future you desire? As an expert in a breakthrough performance, Art is an advisor to the increasing number of companies who emphatically answer, "No."

Through his corporate speeches, and facilitating strategic innovation retreats, Turock imparts a process for gaining a sustainable advantage. His original contribution is a systematic approach for focusing on "latent needs"--what customers might value but have never experienced and would never think to ask for. Always in search of fresh perspectives, Turock conducts hundreds of site visits and executive interviews each year, producing a rich interaction with business mavericks and thought leaders.

His original yet practical methods are captured in Success Magazine, USA Today, Association Management, The One Minute Manager series, and his new book "Invent Business Opportunities No One Else Can Imagine". As an advisor to business visionaries, his client list is a whos-who of standout organizations including IBM, 3M, Motorola, AT&T, American Society of Association Executives, and Young Presidents' Organization.

Turock's depth of material, high energy, and extraordinary ability to customize his speeches gives audiences both entertainment and take-home value.

Competent is Not an Option

Leadership talent wins. What if your organization's work process was designed so your leaders would be building their capabilities in the midst of real work getting done, and become better equipped to produce future results? With this unprecedented productivity, the outcome is a leadership team approaching 100% elite performers. Meanwhile, your competition is consumed by getting daily operations done and ends up producing competent leaders who never get any better.
To gain this...
Educational / InformativeInspirational / Life-changing

Embracing the Freedom of Marvelously Uncertain Times

Turn organizational change initiatives into leadership development opportunities. Gain access to your untapped capacity for mastering change.

In an ever-changing business environment, everyone needs be prepared to take on new responsibilities and learn faster.  Many change initiatives require team members to master tasks they don't feel like doing and initially they aren't very good at performing.

Change masters experience organizational change in a way that frees up...

Inspirational / Life-changing

Creating Sales Calls Customers Would Pay For

What would you need to do to get your customers to say, "That was such a great sales call, I would have paid for it?" To elicit that rave review, your sales team needs to realize that asking customers what they want and giving it to them is merely competent performance.

Transactional selling and consultative selling are responsive to buyer's obvious needs that they can easily articulate.  So what constitutes elite sales performance? Providing customers valuable solutions which...

Educational / Informative