
Thomas Marks
Thomas R. Marks Profile & Bio
Thomas R. Marks is where sales and marketing thought leaders go for their thought leadership. Over the course of his more than four-decade career, Tom has counseled Fortune 500 Companies, and other organizations of all shapes and sizes, on the Disciplines of Market Leadership, how to use Critical Insight Selling™, his revolutionary selling approach that uses knowledge and insights to sell goods and services, and how to implement thought leadership positions into a company to distance themselves from the competition more decisively and with more dynamic narrative pitch flows and messaging. Because corporate ethics is a by-product of thought leadership, Tom also speaks about thought leadership and ethics within the framework of Socrates, Plato and Aristotle, a concept and keynote that has never been addressed or heard about from speakers today. Tom's content is 100% original.
Tom founded TMA+Peritus, a nationally recognized marketing consulting firm more than 35 years ago, and over time has worked with leading clients including McDonald's, Foot Locker, Honeywell, Finish Line Sports, American Family Insurance, Rakuten OverDrive, Bombardier, Associated Bank, PowerSchool, FIS Global, California Avocado Commission, National Mango Board, the University of Wisconsin-Madison, Fresh Markets, Bally Entertainment, Lincoln Logs and countless others. Tom is the former President of the American Advertising Federation (Wisconsin Chapter), and with TMA+Peritus, is a 65 time winner of the American Advertising Awards.
Tom is the author of hundreds of articles, white papers and stories including Of Socrates, Plato & Aristotle: How Thought Leadership Drives Stronger Sales, Marketing & Ethics; How to Put the ROI in Your URL; The Fall of Harvey Weinstein: Lessons in Screwing-Up an Already Screwed-Up Mess; and Is the Bankruptcy of Trust Diluting Brands? Tom was also the Sunday Marketing Columnist for Gannett Newspapers and ghost-wrote the widely syndicated newspaper medical column for Dr. Randal Wojciehoski, known as Dr. Wojo.
Tom is also considered to be a master storyteller, understanding the art, science and neuroscience behind why storytelling increases both recall and recall accuracy in your sales messaging. His speeches and workshops are educational, insightful and bring practical and useful knowledge to any organization.
Tom is a graduate of the Claremont Colleges, the same institution where his mentor, Peter Drucker, was a professor. Tom also studied creative writing and historical fiction overseas spending time with the greatest English Working Class authors of all-time including Alan Sillitoe (The Loneliness of the Long Distance Runner), John Wain (Hurry on Down), John Braine (Room at the Top, Life at the Top, The Crying Game), Kingsley Amis (Lucky Jim), Arnold Wesker (The Kitchen, Chicken Soup with Barley), and Ann Jellicoe (The Sport of My Mad Mother).
Thomas R. Marks Profile & Bio
Thomas R. Marks is where sales and marketing thought leaders go for their thought leadership. Over the course of his more than four-decade career, Tom has counseled Fortune 500 Companies, and other organizations of all shapes and sizes, on the Disciplines of Market Leadership, how to use Critical Insight Selling™, his revolutionary selling approach that uses knowledge and insights to sell goods and services, and how to implement thought leadership positions into a company to distance themselves from the competition more decisively and with more dynamic narrative pitch flows and messaging. Because corporate ethics is a by-product of thought leadership, Tom also speaks about thought leadership and ethics within the framework of Socrates, Plato and Aristotle, a concept and keynote that has never been addressed or heard about from speakers today. Tom's content is 100% original.
Tom founded TMA+Peritus, a nationally recognized marketing consulting firm more than 35 years ago, and over time has worked with leading clients including McDonald's, Foot Locker, Honeywell, Finish Line Sports, American Family Insurance, Rakuten OverDrive, Bombardier, Associated Bank, PowerSchool, FIS Global, California Avocado Commission, National Mango Board, the University of Wisconsin-Madison, Fresh Markets, Bally Entertainment, Lincoln Logs and countless others. Tom is the former President of the American Advertising Federation (Wisconsin Chapter), and with TMA+Peritus, is a 65 time winner of the American Advertising Awards.
Tom is the author of hundreds of articles, white papers and stories including Of Socrates, Plato & Aristotle: How Thought Leadership Drives Stronger Sales, Marketing & Ethics; How to Put the ROI in Your URL; The Fall of Harvey Weinstein: Lessons in Screwing-Up an Already Screwed-Up Mess; and Is the Bankruptcy of Trust Diluting Brands? Tom was also the Sunday Marketing Columnist for Gannett Newspapers and ghost-wrote the widely syndicated newspaper medical column for Dr. Randal Wojciehoski, known as Dr. Wojo.
Tom is also considered to be a master storyteller, understanding the art, science and neuroscience behind why storytelling increases both recall and recall accuracy in your sales messaging. His speeches and workshops are educational, insightful and bring practical and useful knowledge to any organization.
Tom is a graduate of the Claremont Colleges, the same institution where his mentor, Peter Drucker, was a professor. Tom also studied creative writing and historical fiction overseas spending time with the greatest English Working Class authors of all-time including Alan Sillitoe (The Loneliness of the Long Distance Runner), John Wain (Hurry on Down), John Braine (Room at the Top, Life at the Top, The Crying Game), Kingsley Amis (Lucky Jim), Arnold Wesker (The Kitchen, Chicken Soup with Barley), and Ann Jellicoe (The Sport of My Mad Mother).
OF SOCRATES, PLATO & ARISTOTLE: How Thought Leadership Drives Stronger Sales, Marketing & Ethics.
Insights & Takeaways
- How to implement a thought leadership discipline within your organization
- How we can guarantee a more productive,...
THOUGHT LEADERSHIP: The Most Essential of All the Disciplines of Market Leadership
Insights & Takeaways
- How to determine your strongest discipline in all the Disciplines of...
CORPORATE ETHICS: How the Ethics From 2,500 Years Ago Can Be Applied to Corporations Today
Overview: Tom is the first to align the ethics of ancient Greece, espoused by Socrates, Plato and Aristotle, with the much needed and even required corporate ethics of today. Learn how corporations and their brands can distance themselves from competitors by embracing Deontological, Teleological and Nicomachian Ethics.
nsights & Takeaways
- The Greek Notion of Soul provides the groundwork for corporate ethics and work balance that...
Finding Your Strongest Market Leadership Discipline
So You Want to be a Thought Leader; Now What?
Overview: It's virtually every company's desire to be a thought leader, but there's a significant difference between saying it and being it. This workshop from Thomas R. Marks teaches participants what it takes to become a thought leadership organization, how to start, how to sustain the position, and how to generate sales through Critical Insight Selling™, Tom's revolutionary sales approach that transcends feature/benefit selling in place of...
