Hank Hoffmeier
Hank is an author, speaker, podcast host and Sr. Manager of Client Success at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he helps give all marketers what they really want — to acquire more customers, increase revenue, and avoid costly mistakes.
Hank is an author, speaker, podcast host and Sr. Manager of Client Success at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he helps give all marketers what they really want — to acquire more customers, increase revenue, and avoid costly mistakes.
Email Marketing for The Last of Us: Using AI and other best practices for surviving a marketing apocalypse
Are you ready for a post apocalypse world where survival depends on your skills rather than luck? Learn how to stop hoping and wishing that your email marketing campaigns are successful and learn how to adapt to the new world of marketing. The way marketers create content and the way subscribers engage with emails is changing and you need to know how to survive.
Key takeaways:
- Be the hero: Treat your subscribers like they are the last humans...
Give Your Content Some R&R: How Repurposing and Recycling Is Your Superpower
You will learn:
- What tools and processes to use to save time...
Be Professional, Be Powerful: Your Blueprint for How to use LinkedIn Effectively
You will learn:
· How to set up a Linkedin profile that stands out
· Best practices for engaging on Linkedin
· Utilizing Linkedin to grow your network and career
Be a Dragon: Fire Up Your Email With Automation
Travel As a Ticket to Education
Email Marketing: Building Blocks for Success
Email Marketing is the most powerful tool a startup can use to raise brand awareness and grow their revenue. This workshop will focus on learning about the importance of email marketing and will provide best practices and examples that will allow you to build successful email campaigns.
Be Strategic and Smart When Marketing Your Non-Profit: Automate It
Email marketing automation monitors how your audience interacts with your emails, segments them based upon preset parameters (i.e. did they open the email? did they click a button?) and tailors future communication to each segment. Instead of manually...
Email Marketing: A Prescription for Success
- Learn how to ensure your emails are delivered to the inbox rather than spam
- Find out why automation is your hidden superpower and how to use it...
Email Marketing for Non-Profits: Supporting Your C.A.U.S.E
You will learn:
- Why email marketing is the best marketing channel for non-profits
- What templates and content will help your cause
- How to effectively target your audience and improve your results
Cooking Up Email Marketing Success: The Best Recipe
With the right ingredients, your email marketing results can sizzle! Learn the three ingredients that will help you serve up success.
You will learn:
- Why the most overlooked ingredient is visibility
- That adding better ingredients brings out the ROI in your campaigns
- The best garnish for your campaigns is being relevant
Email Marketing for Start-Ups
When starting a business, rapid growth is crucial. Email marketing is the best marketing tool for small business owners and entrepreneurs. Email marketing has the highest ROI of all marketing channels. It allows you to build relationships and trust with your audience so that you can nurture them to conversion. If you already know about email marketing or you are just getting started, Hank will teach you how to use it effectively.
You will learn:
- Why email marketing is...
SEO Bootcamp: Get those Pages in the Best Shape for the Internet!
This comprehensive bootcamp will educate you on SEO so that you can ensure that your website and pages are in the best shape to turn the heads of the search engines.
• Learn the terminology and basics
• Learn the weekly and monthly activities to keep in SEO shape
• Know what to do after bootcamp is over
Head & Heart of Marketing: Your Emails MUST Have These 10 Things
When people make decisions, they use logic and emotion. In order to have successful email marketing campaigns, you need to appeal to both. By using head and heart marketing in your emails, you will create a more engaged subscriber base and convert more often.
Learn:
1. How to create and send emails that matter and convert more
2. How to appeal to both the head (logic) and heart (emotion) of your subscribers
3. The formula of head and heart marketing...
Virtual Presentation
Are Your B2B Emails being Ignored? Winning Strategies to Upgrade Your B2B Email Marketing
Let's face it: When it comes to email marketing, you can't take a one-size-fits-all approach for success these days. What's working in the B2B marketplace for example, is not likely to work with B2C. And there's no "Google Search Results" algorithm to guide the way on what's appealing to prospect customers and fans. Attend this session to learn the latest tactics to plan, craft and publish B2B email campaigns with the right subject lines, message, and incentive to get opened, read and...
Certifications & Awards
