Tamsen Webster
MA, MBA
MA, USAs a professional "Idea Whisperer," Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread™, a simple way to change how people see...and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.
As a professional "Idea Whisperer," Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread™, a simple way to change how people see...and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.
Find the Red Thread: How leaders drive the change they want, not just the action they need
Your audience leaves this keynote knowing:
- What links how you see with what you do (and your brand, story, and culture as a result)
- The two...
Irresistible Ideas: How to build the secret weapon of master marketers
At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there's a surprisingly simple answer, and it lies in how we come up with our products and services in the first place.
During this highly interactive keynote your audience learns:
- The three most common mistakes we make when communicating our ideas and what to do instead
- The fastest way to overcome people's natural resistance...
The Building Blocks of Brand: How to find what drives your differentiation
So much these days relies on being seen and standing out. But when you and your competitors compete for the customers in the same markets (with seemingly similar products and services), how do you set yourself apart? As it turns out, the answer hides in plain sight, in every decision your company makes. When you find it, you have all you need to drive true differentiation - and results.
In this session attendees learn:- Why and how current approaches to...
Lessons from TEDx: How to tell the story of your ideas
TED talks have changed people's expectations - not just about what makes for a great idea, but how to talk and write about one. And those expectations? They're fast becoming what your managers, colleagues, staff, and customers, expect from your presentations, too. But there's good news: the principles that make great TED talks great can make your communications great, too.
After this session, your audience will understand:
- The three levels on which TED talks - and...
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