Priscilla McKinney

Today's access to a digital stream and the digital stream's access to you has created an unprecedented era of personal branding. Entrepreneurs and companies alike seek to "cash in" on the development of a personal brand.

The benefits can be tantamount to rapid empire building. But what can be said about empires that fall? The danger of "buying" a brand and living outside of authenticity has its price. 

Three weeks after an F-5 tornado devastated Joplin, Missouri, obliterating about 30% of the town, Priscilla found herself staring at her company early one Tuesday, watching it burn to the ground. As the final windows blew out and the signs melted, some might have taken this event as a sign that the universe simply did not want this work to continue. Amid the stunning discomfort of uncertainty, she learned big lessons about audacity, the importance of asking for help, and how to move...

One year deep into intense marketing platform building for her own company, Priscilla came face to face with self-doubt and the temptation to mimic the success of others instead of staying true to her authentic
voice. Leaders and companies alike have difficulty walking away from the drive to compare and the danger of mimicry. What is at stake at these crucial moments is true loyalty from employees, clients and your own sense of authentic presence and contribution in the...

Have you ever gone through life as if through a cafeteria line only to discover that what you are about to pay for, and in fact, ingest, is actually totally unappetizing and not at all what you truly want? So what will be your wake up call? More importantly, what if there is no call and there is no obvious fork in the road? Major changes are not always that clear cut and require a million small changes.

These changes, even when ultimately positive, can have profound effects on those...

It has often been said, "your culture is your brand". What most don't understand is how to effectively inspire and cultivate a work culture that is the basis for a winning brand. Priscilla explores the need for mystery and intrigue in daily work practices which are the breeding ground for a work environment people actually want to show up for. She explores the tension between the tight control of a culture and the fierce need for those involved to feel their autonomy. Within that push-pull...

Successful marketers have embraced the fact that potential clients want to discover brands, products and services where they want, when they want and with the device of their own choosing. With such complex demands, companies must address how to expand the reach of their platform beyond traditional methods. 

That platform must be large enough to accommodate those just browsing and discovering their brand for the first time as well as those actively ready to buy and returning...

Stop annoying people and make real connections and sales successfully using LinkedIn and LinkedIn InMail. LinkedIn is still an underrated and powerful tool for B2B and even B2C marketing, but few spend the time to learn best practices. Get an insider's look at key tools, must-do activities, and tips for growing your network with a purpose. 

We also address the pressing question, "Wayne, why?". Don't worry, it's an inside joke!

WITHOUT TRUE COLLABORATION, BUSINESS PROFESSIONALS WILL NOT THRIVE AND BUSINESSES WILL NOT SURVIVE.

Fortunately, mastering this new way of working is a mindset shift, followed by taking initiative to act. The positive results, both personal and professional, are virtually instantaneous.

Collaboration is the New Competition shows how to take advantage of new ways to analyze complex issues, explore a spectrum of possible solutions, and resolve real problems. Priscilla...