Leigh Cowan

Presenter Background

Delivering the right combination of content and entertainment for any conference, seminar, convention or short course, the audience takes away practical information that will make them say, "Wow! That was valuable!"

'Squeezing the juice' out of proven corporate and academic know-how, is the content of power-packed presentations that allow the audience to walk away with the tools and resources needed for entrepreneurs to achieve positive change.

More than emotional motivation that gets the audience pumped up, more than technical speakers sharing information that fails to educate, the experience inspires with combinations of relevant and interesting content, designed to send the crowd home in awe, with anew and higher respect for 'marketing' science.

BIO:

LEIGH COWAN - B Com (Mktg), Grad. Dip Strategic Planning (London City University)

With over 30 years as marketing executive, Leigh Cowan, B. Commerce – Marketing (UNSW); Grad. Dip Strategic Planning (London City University), brings a vast range of experience and lateral thinking to benefit his clients. Originator of "The Law of Diminishing Brand Loyalty" and "The Hierarchies of Marketing", Leigh is a freethinker in commercial marketing management and a highly sought after expert. He presents his theories and conducts marketing training workshops both across Australia and internationally.

Leigh has had Marketing papers published, taught Fundamentals of Marketing to undergraduates at the University of NSW, Marketing Management at the UTS Graduate School of Business in Sydney and subjects as diverse as Marketing Communications, Consumer Behaviour and Strategic Marketing Planning and Strategy.

As a consultant over the past 17 years he has helped companies grow sales by as much as 50% in one year, successfully launch products that may have never found success on their own and saved business leaders from disastrous choices in corporate strategy.

Leigh's knowledge is equally founded on decades of marketing management and product launch success in Finance, FMCG, IT industry, Government and Professional Services. During a stint in the UK he helped an FMCG company increase its market share 6-fold in under 18 months, knocking the mighty Mars Corporation on its backside.

Leigh is currently Managing Director of Launch Engineering that specialises in new product development and launch, pre-launch and on-going marketing planning and strategy. He developed a proprietary system for pre-launch assessment of product launch that (to date) has always successfully predicted the outcome of a product launch.

Riveting and inspiring education for marketing, sales, category management and key account management executives in B2C, FMCG & CPG Industries, attended by executive management from companies including: Parmalat, Mars, Australian Pork, Kylie Australia, Ayam Foods, Ward McKenzie, Manassen Foods, Kellogg, Hormel Foods, TorchMedia, Goodman Fielder, Self-Medication Industry, Colgate-Palmolive, Cypress & Sons, McCormick Foods, o-i International, Chep, Inova Pharmaceuticals, GlaxoSmithKline, DE Coffee & Tea, Sara Lee, Fonterra Brands, Allied Mills, Alliance Marketing Corp, Ferrero, Proctor & Gamble, Geelong Brush Co, Diageo, Sanitarium, Fyna Foods, Lion co, Baiada Poultry, Vital Health Foods, JC's Quality Foods, UBS, Blackmore's, and others.