Rebecca Costa
Rebecca D. Costa is an acclaimed sociobiologist with genetic explanations for current events, emerging trends and individual behavior. She is author of The Watchman's Rattle: Thinking Our Way Out of Extinction and host of the weekly syndicated news program The Costa Report. Her expertise is "fast adaptation" in any situation or circumstance. According to Costa, whether it's fast moving financial markets, changing technology, global healthcare challenges, the environment, new regulations and procedures, the ‘playing field' we must now master grows more complex by the minute. And along with complexity comes higher rates of failure. Costa demonstrates how successful strategies for fast adaptation in nature apply to businesses, governments, philanthropic and institutional frameworks today. In addition to being on the Amazon best seller list for The Watchman's Rattle, Rebecca Costa is working on her second book due out Spring 2013. She is the creator and host of The Costa Report, a syndicated radio show with a listening audience of 2.8 million people. In June 2012, she joined the Business Talk Radio Network adding an impressive 80 radio stations to that list.
As former CEO and founder of one of the largest marketing firms in Silicon Valley, Costa introduced many new technologies. Her clients included Hewlett-Packard, Apple Corporation, Oracle, Siebel Systems, 3M and General Electric. She is known for marketing the world's first computer aided design and manufacturing systems and pioneering markets for optical disks, internet marketing, digital scanners and other innovations.
Raised in Tokyo, Costa lived in Vientane during the Vietnam conflict and Laos, where her father worked in covert CIA operations. She attributes her ability to see "the big picture" to her cross-cultural education and upbringing.
Speech Topics:
1) Business/Financial
Costa shows how accelerating complexity has led to higher rates of failure in business as well as global financial markets, then demonstrates proven techniques for making complex, time-sensitive decisions. Key Learnings:
- Think like a Venture Capitalist.
- The truth about "Failing Fast."
- Diversification in nature and business.
- "Economic acceleration."
2) Healthcare
From new procedures, safety regulations, insurance guidelines and spiraling costs to mergers and acquisitions, electronic records and telemedicine, Costa analyzes the layers of complexity today's healthcare professionals now navigate on a daily basis. Key Learnings:
- Breaking healthcare silos.
- The principles of "fast adaptation."
- Predictive models and risk assessment.
- Telemedicine, electronic records and social media.
- Mergers, acquisitions and growing complexity.
- Overcoming the fallibility of being human
3) Higher Education
Nowhere has accelerating complexity become a greater challenge than in higher education. From new IT requirements, laws and regulations, research methodologies and joint development with commercial enterprises to the spiraling costs of education, Costa demonstrates how the principles of "fast adaptation" are used by today's most successful institutions. Key Learnings:
- The neuroscience of complexity and learning.
- Collaboration with commercial enterprise.
- Distance learning, social media and diversification.
- Academic silos and competition.
- Sustainable, preemptive models in education.
4) Government
Rapid changes in technology, policy and procedures as well as economic and political landscapes have lead to new levels of complexity which many institutions and individuals are unequipped to navigate. Costa demonstrates how the same principles of "fast adaptation" in physical environments apply to fast-moving technological, political and economic environments. Key Learnings:
- The biology basis for irrational policy.
- Inter-agency collaboration and competition.
- New models for complex risk assessment
- Successful tactics for "fast adaptation."
5) Technology
Gordon Moore was the first to forecast that data densities would double every 18 months. But can the human organism keep up? Rebecca Costa explains the principles behind "fast adaptation" and arms executives with practical tools for managing accelerating complexity and high-failure rate environments. Key Learnings:
- The neuroscience of complexity.
- Criteria for "user-hostile" technology.
- New tools for rapid content absorption.
- Overcoming market resistance.
- The future of acceleration and sustainability.
Rebecca D. Costa is an acclaimed sociobiologist with genetic explanations for current events, emerging trends and individual behavior. She is author of The Watchman's Rattle: Thinking Our Way Out of Extinction and host of the weekly syndicated news program The Costa Report. Her expertise is "fast adaptation" in any situation or circumstance. According to Costa, whether it's fast moving financial markets, changing technology, global healthcare challenges, the environment, new regulations and procedures, the ‘playing field' we must now master grows more complex by the minute. And along with complexity comes higher rates of failure. Costa demonstrates how successful strategies for fast adaptation in nature apply to businesses, governments, philanthropic and institutional frameworks today. In addition to being on the Amazon best seller list for The Watchman's Rattle, Rebecca Costa is working on her second book due out Spring 2013. She is the creator and host of The Costa Report, a syndicated radio show with a listening audience of 2.8 million people. In June 2012, she joined the Business Talk Radio Network adding an impressive 80 radio stations to that list.
As former CEO and founder of one of the largest marketing firms in Silicon Valley, Costa introduced many new technologies. Her clients included Hewlett-Packard, Apple Corporation, Oracle, Siebel Systems, 3M and General Electric. She is known for marketing the world's first computer aided design and manufacturing systems and pioneering markets for optical disks, internet marketing, digital scanners and other innovations.
Raised in Tokyo, Costa lived in Vientane during the Vietnam conflict and Laos, where her father worked in covert CIA operations. She attributes her ability to see "the big picture" to her cross-cultural education and upbringing.
Speech Topics:
1) Business/Financial
Costa shows how accelerating complexity has led to higher rates of failure in business as well as global financial markets, then demonstrates proven techniques for making complex, time-sensitive decisions. Key Learnings:
- Think like a Venture Capitalist.
- The truth about "Failing Fast."
- Diversification in nature and business.
- "Economic acceleration."
2) Healthcare
From new procedures, safety regulations, insurance guidelines and spiraling costs to mergers and acquisitions, electronic records and telemedicine, Costa analyzes the layers of complexity today's healthcare professionals now navigate on a daily basis. Key Learnings:
- Breaking healthcare silos.
- The principles of "fast adaptation."
- Predictive models and risk assessment.
- Telemedicine, electronic records and social media.
- Mergers, acquisitions and growing complexity.
- Overcoming the fallibility of being human
3) Higher Education
Nowhere has accelerating complexity become a greater challenge than in higher education. From new IT requirements, laws and regulations, research methodologies and joint development with commercial enterprises to the spiraling costs of education, Costa demonstrates how the principles of "fast adaptation" are used by today's most successful institutions. Key Learnings:
- The neuroscience of complexity and learning.
- Collaboration with commercial enterprise.
- Distance learning, social media and diversification.
- Academic silos and competition.
- Sustainable, preemptive models in education.
4) Government
Rapid changes in technology, policy and procedures as well as economic and political landscapes have lead to new levels of complexity which many institutions and individuals are unequipped to navigate. Costa demonstrates how the same principles of "fast adaptation" in physical environments apply to fast-moving technological, political and economic environments. Key Learnings:
- The biology basis for irrational policy.
- Inter-agency collaboration and competition.
- New models for complex risk assessment
- Successful tactics for "fast adaptation."
5) Technology
Gordon Moore was the first to forecast that data densities would double every 18 months. But can the human organism keep up? Rebecca Costa explains the principles behind "fast adaptation" and arms executives with practical tools for managing accelerating complexity and high-failure rate environments. Key Learnings:
- The neuroscience of complexity.
- Criteria for "user-hostile" technology.
- New tools for rapid content absorption.
- Overcoming market resistance.
- The future of acceleration and sustainability.
