Gerry Lantz
Past President NSA Phila., Board Member
PA, US
Gerry Lantz calls himself a "creative guy in a business suit." He is a strategic marketer, a brand planner and a copywriter—a bit of a triple threat. Stories drive everything Gerry does. His narrative tools result is differentiating brand identities and motivating stories that not only sell today, but also build brands for tomorrow. Gerry's favorite story about business is how to make it grow.
Clients who work with Gerry move their brand identities far beyond the same-old, same-old category generics into fresh expressions of their authentic brand values and customer experience, which can drive awareness, engagement, and sales. His narrative approach has improved results for B2B, B2C, professional service, and non-profit clients.
As a senior officer at Ogilvy, DDB, and Chief Marketing Officer at Ferrero USA, he directed marketing, sales, advertising, public relations, promotions and research initiatives for both global and domestic clients and brands. In recognition of his contributions, Gerry has received two Effies and two David Ogilvy Awards—both awards for marketing and communications effectiveness--and the Toy Marketing Association's Award for Best Marketing, Advertising, & Promotion.
Though Gerry spent most of his working life in New York City and now in Philadelphia, he was born and raised in the Midwest where he raced a stock car on dirt tracks as a teenager. He still goes fast and clients think he has good ideas a mile-a-minute.
Specialties: B2B, B2C, and non-profit branding, taglines, and marketing strategy and content in all media
Gerry Lantz calls himself a "creative guy in a business suit." He is a strategic marketer, a brand planner and a copywriter—a bit of a triple threat. Stories drive everything Gerry does. His narrative tools result is differentiating brand identities and motivating stories that not only sell today, but also build brands for tomorrow. Gerry's favorite story about business is how to make it grow.
Clients who work with Gerry move their brand identities far beyond the same-old, same-old category generics into fresh expressions of their authentic brand values and customer experience, which can drive awareness, engagement, and sales. His narrative approach has improved results for B2B, B2C, professional service, and non-profit clients.
As a senior officer at Ogilvy, DDB, and Chief Marketing Officer at Ferrero USA, he directed marketing, sales, advertising, public relations, promotions and research initiatives for both global and domestic clients and brands. In recognition of his contributions, Gerry has received two Effies and two David Ogilvy Awards—both awards for marketing and communications effectiveness--and the Toy Marketing Association's Award for Best Marketing, Advertising, & Promotion.
Though Gerry spent most of his working life in New York City and now in Philadelphia, he was born and raised in the Midwest where he raced a stock car on dirt tracks as a teenager. He still goes fast and clients think he has good ideas a mile-a-minute.
Specialties: B2B, B2C, and non-profit branding, taglines, and marketing strategy and content in all media
BrandStories That Work. Rev-Up the Hidden Selling Engine in Your B2B Brand
Your BrandStory is the only thing your competition cannot replicate. Your BrandStory is bigger...
3X3 Strategic Story: A Complete Plan in 9 Words! Refresh Your Strategic Planning for Better Results
Target: CEO, CMO, CSO, Divisional and Dept Leaders, Sales, Marketing and HR Executive
Problem: Strategic planning and decision making and the communicating that strategy to leaders and the troops, can be complicated task. Strategy development is most often locked up in the C-Suite and is often not remembered by those down the chain of command who must implement it. By using the 3X3 Strategic Story model, senior leaderes can open...
Certifications & Awards
