Bruce's clients include Fortune 500 companies and industry associations around the world. Bruce brings them creative solutions and shares those solutions through keynote speeches and company presentations. His concepts help inspire leadership and spark innovations that propel his clients to new levels of success.
Bruce founded Turkel Brands, a global brand consultancy that has worked with clients including Discovery Networks, Bacardi Limited, Miami, Jewish Health Systems, and more.
Bruce's fifth book, the best-selling All About Them, was chosen as one of Forbes' top ten business books of the year. Each week his blog explores innovation, leadership, and branding success. He is a frequent guest on Fox Business, CNN International, and CCTV (Chinese State Television) where he helps viewers understand the branding issues that affect their pocketbooks and their lives.
Bruce's clients include Fortune 500 companies and industry associations around the world. Bruce brings them creative solutions and shares those solutions through keynote speeches and company presentations. His concepts help inspire leadership and spark innovations that propel his clients to new levels of success.
Bruce founded Turkel Brands, a global brand consultancy that has worked with clients including Discovery Networks, Bacardi Limited, Miami, Jewish Health Systems, and more.
Bruce's fifth book, the best-selling All About Them, was chosen as one of Forbes' top ten business books of the year. Each week his blog explores innovation, leadership, and branding success. He is a frequent guest on Fox Business, CNN International, and CCTV (Chinese State Television) where he helps viewers understand the branding issues that affect their pocketbooks and their lives.
7 Steps to Building Brand Value
This program is perfect for:
- Corporate Leaders
- Small Business Owners
- Tourism and Visitor Bureaus
The audience will leave with:
- Why your brand is not about your company.
- Why understanding this matters more than anything.
- The critical secret to move your brand from company-centric to consumer-centric.
- How...
WTF??!! The Keys To Innovation
Hidden in Plain Sight. Content vs Context, Non-Linear Thinking and the definition of WTF??!! are just a few of the concepts explored and explained in this irreverent but very practical talk. Bruce looks at innovation in a whole new way that will have your audience slapping their heads and thinking " why didn't I see that before?" Your attendees will leave energized and excited about putting their new-found skills of imagination to work.
Defining Your Brand Essence
This program is perfect for:
- Corporate Identity
- Small Business Owners
- Tourism Visotr Bureaus
- Anyone looking to Brand or Rebrand
The audience will leave with:
- The three universal branding myths that are holding your company back.
- The simple difference that sets all great brands apart.
- How to develop this...
Virtual Presentation
You Don't Need Social Media. You Need A Strategy.
This program is perfect for:
- Corporate Leaders
- Small Business Owners
- Tourism and Visitor Bureaus
The audience will leave with:
-
Why an unfocused online presence is like a tree falling in a forest.
- The danger of GMOOTs and how to avoid their traps.
- How to build a powerful brand that will make a...
The Design of Sales
This program is perfect for:
- Corporate Sales
- Small Business Owners
- Tourism and Visitor Bureaus
The audience will leave with:
- How to uncover the motivations of today's consumer.
- The real difference between features and benefits and how to sell them.
- Why the traditional "Speeds & Feeds" sales strategy does...





