Mitchell Gooze
CSP
NV, USA recognized expert in marketing, innovation and leadership, strategic positioning, and customer relationships, Mitch Goozé has addressed groups throughout the world, winning high ratings for his energetic presentation style and results oriented approach.
His ideas have helped senior executives from more than 4,000 companies define their market niches, manage innovation, develop and implement practical, workable plans, and realign their efforts to focus more closely on the customer.
Mitch Goozé is an experienced general manager and leader with operating experience in the high technology and consumer products industries. He has experience running divisions of large companies, as well as being CEO of mid-sized companies. Mr. Goozé was president of Teledyne Components, a division of Teledyne, Inc. for five years.
Mr. Goozé has a B.S. in Engineering from the University of California, Los Angeles (UCLA). He did graduate work in electrical engineering at the California State University, Long Beach and graduate business studies at Santa Clara University. He holds an MS and an MBA from The Edinburgh Business School, Heriot-Watt University, Edinburgh, Scotland. Mitch has been an invited guest lecturer at the Columbia University, Stanford University and Santa Clara University Business Schools.
Mr. Goozé has served as member of the Board of Directors several private companies. He's a also past member of the Board of Directors of The American Electronics Association and ASUCLA, and The Board of Advisors of the Leavey School of Business at Santa Clara University. He is a Certified Speaking Professional (CSP). Vistage, a Knowledge Universe company and international organization of CEOs, named him Marketing Resource of the Year. He was named Speaker of the Year 2001 by TEC UK.
Mitch was a major contributor to Future In Sight, (Macmillan, 1995) and his first book on marketing was, It's Not Rocket Science: Using Marketing to Build a Sustainable Business, (IMI, 1997,2002). His second book is The Secret to Selling More: It's Not Where You've Been Looking, If It Were, You'd Have Found It Already (IMI 2001, 2005). His most recent book, Value Acceleration: The Secrets To Building An Unbeatable Competitive Advantage, was released in January, 2007 and in paperback and Kindle in 2012. He has been a member of Customer Manufacturing Group since 1991. Customer Manufacturing helps its customers increase marketing/sales results through process improvement management.
A recognized expert in marketing, innovation and leadership, strategic positioning, and customer relationships, Mitch Goozé has addressed groups throughout the world, winning high ratings for his energetic presentation style and results oriented approach.
His ideas have helped senior executives from more than 4,000 companies define their market niches, manage innovation, develop and implement practical, workable plans, and realign their efforts to focus more closely on the customer.
Mitch Goozé is an experienced general manager and leader with operating experience in the high technology and consumer products industries. He has experience running divisions of large companies, as well as being CEO of mid-sized companies. Mr. Goozé was president of Teledyne Components, a division of Teledyne, Inc. for five years.
Mr. Goozé has a B.S. in Engineering from the University of California, Los Angeles (UCLA). He did graduate work in electrical engineering at the California State University, Long Beach and graduate business studies at Santa Clara University. He holds an MS and an MBA from The Edinburgh Business School, Heriot-Watt University, Edinburgh, Scotland. Mitch has been an invited guest lecturer at the Columbia University, Stanford University and Santa Clara University Business Schools.
Mr. Goozé has served as member of the Board of Directors several private companies. He's a also past member of the Board of Directors of The American Electronics Association and ASUCLA, and The Board of Advisors of the Leavey School of Business at Santa Clara University. He is a Certified Speaking Professional (CSP). Vistage, a Knowledge Universe company and international organization of CEOs, named him Marketing Resource of the Year. He was named Speaker of the Year 2001 by TEC UK.
Mitch was a major contributor to Future In Sight, (Macmillan, 1995) and his first book on marketing was, It's Not Rocket Science: Using Marketing to Build a Sustainable Business, (IMI, 1997,2002). His second book is The Secret to Selling More: It's Not Where You've Been Looking, If It Were, You'd Have Found It Already (IMI 2001, 2005). His most recent book, Value Acceleration: The Secrets To Building An Unbeatable Competitive Advantage, was released in January, 2007 and in paperback and Kindle in 2012. He has been a member of Customer Manufacturing Group since 1991. Customer Manufacturing helps its customers increase marketing/sales results through process improvement management.
Effective Marketing: How To Get It Or Tell If You Already Have It
In this program, Gooze:Clarifies marketing and the differences between marketing and sales. Defines the CEO's role in marketing in terms of the relationship between the company's strategy and its marketing strategy. Defines the comprehensive role of Marketing in any company. Focuses on an effective tool to evaluate the company's marketing and identify strengths and critical opportunities to develop more market power. Shows the audience how use what they have learned to increase...
Managing For Innovation
Innovation is the transformation of new ideas into tangible, practical products, services or business practices. Ideas are not usually the problem. The key is effective placement of those ideas into situations that lead to action.
While there are numerous methods and techniques to enhance "creativity," a systematic approach to facilitating innovation is more likely to shift the momentum of the organization.
Peak performing organizations take their creative ideas and produce...
Pricing For Profit
In today's challenging economic environment, most companies are afraid of raising prices for fear of driving customers away. While it's important to be aware of market realities, it is also often possible to increase prices in ways that actually increase perceived product and service value.
Mitch Gooze has spoken numerous times to the Professional Pricing Society. He takes partricipantsthrough some thought-provoking ideas for setting and raising prices while increasing value to...
Aligning Marketing and Sales
Gaining alignment between Marketing and Sales is a decades old problem. In this hard hitting program Mitch shows why the prior approaches have not worked and helps audience members understand how to gain alignment between these two revenue generation functions within their company.
Secrets to New Product/Service Introduction
Certificaciones y premios
