Lydia Michael

Lydia Michael is an award-winning entrepreneur, speaker, marketing and brand strategist, and author. She works with companies and organizations to develop inclusive brands and marketing strategies. She is the founder and owner of Blended Collective, a multicultural marketing and brand consultancy. Born and raised in Germany as trilingual, her experience includes working with brands like Deloitte and L’Oréal in Germany. Lydia’s work has been recognized with several diversity and marketing-centered awards. She leads virtual and in-person workshops and webinars, and speaks to audiences about topics such as multicultural marketing, brand strategy, diversity, equity and inclusion, and entrepreneurship.

In her first book Brand Love – Building Strong Consumer-Brand Connections is available, Lydia breaks down the process of building emotionally strong, long-lasting consumer-brand relationships. Offering insight into the use of emotional and rational "Brand Love Drivers", she introduces “The Eight Brand Love Stages” model designed to inspire brand loyalty and advocacy. 

Lydia enjoys being involved in the arts and culture community, and is a member of the Board of Trustees at the Detroit Symphony Orchestra. She holds a B.S. in Marketing from Wayne State University in Detroit and an M.B.A. in International Management from Pforzheim University in Germany. She is also a graduate of the Goldman Sachs 10,000 small businesses program. For more about Lydia, visit blendedcollective.com and lydiamichael.com.