Nikki Mamuric

Nikki Mamuric

US
Founder & CEO at Sprout Innovation Co.

Nikki Mamuric is an American marketer, entrepreneur, writer and innovation speaker. She is the Founder and CEO of Sprout Innovation Co., an innovation advisory ecosystem located in the New York Metro area. Mamuric is the brains behind game-changing consumer products, like Crest 3D White, OxiClean WhiteRevive and L'Oreal Pure Clay.

Over the course of her 18+-year career, Mamuric has influenced 30+ consumer brands across 15 categories. Prior to founding Sprout, Mamuric was the Director of Marketing at L'Oreal, the world's largest beauty brand. Before L'Oreal, Mamuric worked in New Product Innovation at Church & Dwight Co., leading strategic planning for a portfolio of 10 brands including consumer favorites Arm & Hammer, OxiClean, Kaboom and Xtra. She has also worked in Brand Management at Procter & Gamble (P&G).

Mamuric has been recognized with a number of marketing and innovation awards, most notably "40 Under 40" by Brand Innovators. The prestigious award recognized 40 of the most innovative brand marketers East of the Mississippi. She served as the Re-Founder and Co-Chair of P&G Alumni Chicago; she's still involved with the P&G Alumni Network today. She co-founded the Women's Marketing Network at P&G to help women marketers progress and succeed, and is a currently a member of She Runs It and Cosmetic Executive Women (CEW).

Mamuric holds an MBA from Washington University in St. Louis and a BA, summa cum laude, from Maryville University, where there is an annual scholarship in her name.

Nikki Mamuric is an American marketer, entrepreneur, writer and innovation speaker. She is the Founder and CEO of Sprout Innovation Co., an innovation advisory ecosystem located in the New York Metro area. Mamuric is the brains behind game-changing consumer products, like Crest 3D White, OxiClean WhiteRevive and L'Oreal Pure Clay.

Over the course of her 18+-year career, Mamuric has influenced 30+ consumer brands across 15 categories. Prior to founding Sprout, Mamuric was the Director of Marketing at L'Oreal, the world's largest beauty brand. Before L'Oreal, Mamuric worked in New Product Innovation at Church & Dwight Co., leading strategic planning for a portfolio of 10 brands including consumer favorites Arm & Hammer, OxiClean, Kaboom and Xtra. She has also worked in Brand Management at Procter & Gamble (P&G).

Mamuric has been recognized with a number of marketing and innovation awards, most notably "40 Under 40" by Brand Innovators. The prestigious award recognized 40 of the most innovative brand marketers East of the Mississippi. She served as the Re-Founder and Co-Chair of P&G Alumni Chicago; she's still involved with the P&G Alumni Network today. She co-founded the Women's Marketing Network at P&G to help women marketers progress and succeed, and is a currently a member of She Runs It and Cosmetic Executive Women (CEW).

Mamuric holds an MBA from Washington University in St. Louis and a BA, summa cum laude, from Maryville University, where there is an annual scholarship in her name.

Nikki Mamuric is an American marketer, entrepreneur, writer and innovation speaker. She is the Found

Whether you are creating, rehabilitating or growing a new or existing consumer brand, building a strong foundation is critical to success. For years, traditional brand-building methodologies have been leveraged; however, traditional formats aren't optimized for today's highly fragmented competitive landscape or the shrinking attention span of consumers. In this presentation, Nikki Mamuric will cover what it really takes to build an ownable brand that breaks through the clutter in today's...
Educational / Informative

How to Reach the Female Consumer in an Age of #MeToo

In October 2017, the #MeToo hashtag was used by more than 4.7 million people in 12 million Facebook posts during the first 24 hours alone. But how did this moment turn into a movement, and what does this mean for brands? In this keynote, Nikki Mamuric will dive into these and show how your brand can effectively reach the female consumer during this time of change.
Educational / Informative

The Innovation Within

It started with a simple cup. When Dunkin' Donuts announced they were ditching styrofoam cups and replacing them with recyclable paper cups, it took the news by storm. But this impactful, internal change took years. With so much time spent looking to the outside for innovation, how can we accelerate innovation from within? In this keynote, Nikki Mamuric will discuss her our journey with innovation from big CPG companies, like Procter & Gamble, to starting her own innovation ecosystem, as...
Educational / Informative

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