
Jennifer Keishin Armstrong
Jennifer Keishin Armstrong is a New York Times bestselling author and spent a decade on staff at Entertainment Weekly. Her work has since appeared in many places, including BBC Culture, The New York Times Book Review, Vice, New York magazine, and Billboard. She's the author of the New York Times bestseller Seinfeldia: How the Show About Nothing Changed Everything; a history of The Mary Tyler Moore Show, Mary and Lou and Rhoda and Ted; and Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love.
Jennifer Keishin Armstrong is a New York Times bestselling author and spent a decade on staff at Entertainment Weekly. Her work has since appeared in many places, including BBC Culture, The New York Times Book Review, Vice, New York magazine, and Billboard. She's the author of the New York Times bestseller Seinfeldia: How the Show About Nothing Changed Everything; a history of The Mary Tyler Moore Show, Mary and Lou and Rhoda and Ted; and Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love.
Creativity Lessons from 'Seinfeld'
Seinfeld pulled off an unusual combination of feats during its dominant 1990s run on NBC: It was regarded as unassailably cool, but it was also a massive hit with tens of millions of viewers. It was risky, but mainstream. It was almost canceled at least twice, but it went on to run for nine years and change television comedy forever, a story I tell in my book Seinfeldia: How a Show About Nothing Changed Everything.
