Jennifer Keishin Armstrong

Jennifer Keishin Armstrong

NY, US
Get inspired—and laugh along the way—with creativity and business lessons from some of the greatest sitcoms in TV history.

Jennifer Keishin Armstrong is a New York Times bestselling author and spent a decade on staff at Entertainment Weekly. Her work has since appeared in many places, including BBC Culture, The New York Times Book Review, Vice, New York magazine, and Billboard. She's the author of the New York Times bestseller Seinfeldia: How the Show About Nothing Changed Everything; a history of The Mary Tyler Moore Show, Mary and Lou and Rhoda and Ted; and Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love.

Jennifer Keishin Armstrong is a New York Times bestselling author and spent a decade on staff at Entertainment Weekly. Her work has since appeared in many places, including BBC Culture, The New York Times Book Review, Vice, New York magazine, and Billboard. She's the author of the New York Times bestseller Seinfeldia: How the Show About Nothing Changed Everything; a history of The Mary Tyler Moore Show, Mary and Lou and Rhoda and Ted; and Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love.

Creativity Lessons from 'Seinfeld'

Seinfeld pulled off an unusual combination of feats during its dominant 1990s run on NBC: It was regarded as unassailably cool, but it was also a massive hit with tens of millions of viewers. It was risky, but mainstream. It was almost canceled at least twice, but it went on to run for nine years and change television comedy forever, a story I tell in my book Seinfeldia: How a Show About Nothing Changed Everything.

Entertainment-basedEducational / InformativeInspirational / Life-changing

Creativity Lessons from 'Sex and the City'

You don't become the show that helped build HBO by being ordinary. Back in 1998, Sex and the City-along with its soon-to-be network sibling The Sopranos-made original premium cable programming not just a thing, but a prestige thing, a story I tell in my book Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love. As the world shifts again, this time to an onslaught of streaming, Carrie,...
Entertainment-basedEducational / InformativeInspirational / Life-changing

Creativity Lessons from 'The Mary Tyler Moore Show'

Becoming a memorable classic TV show is no easy feat. In any era, it requires balancing commercial and artistic interests. Even a classic show from the 1970s like The Mary Tyler Moore Show teaches us something about how to break through the cluttered media marketplace of today. Through behind-the-scenes stories that I learned while writing my book Mary and Lou and Rhoda and Ted: And All the Brilliant Minds Who Made The Mary Tyler Moore Show a Classic, I'll explain how the cast and producers...
Entertainment-basedEducational / InformativeInspirational / Life-changing