Barton Goldenberg

Barton Goldenberg

B.Sc. Econ (Wharton), M.Sc. Econ (LSE)

MD, US
Barton delivers. A recognized thought leader in customer centric technology, his engaging style and insightful observations challenge audiences and keep them on the edge of their seats.

Since 1985, Barton Goldenberg has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. Bring his voice and expertise to your audience, whether for a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers. All topics are customized to your audience/agenda and key messaging.


Barton's groundbreaking work in the areas of digital strategy and customer engagement has become increasingly crucial during COVID-19 recovery period, especially his applications of Artificial Intelligence, Digital Transformation, and Digital Communities. Barton has applied his wealth of knowledge and thought-leadership to clients such as:
Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more. For a full client listing, visit https://ismguide.com/clients-partners/ism-client-list/

 

About Barton:

Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies in the areas of sales, marketing, and customer service.  His extensive work in these areas led him to his selection as one of the first three inductees in the CRM Hall of Fame (2003), and is detailed in his three best seller business books, countless articles, and hundreds of keynote speeches. His latest book, The Definitive Guide to Social CRM, is hailed as "the roadmap for success at the intersection of social media and CRM."

Barton holds a B.Sc. (Economics) degree with honors from the Wharton School of Business, and an M.Sc. (Economics) degree from the London School of Economics.  He served as Rotary District Governor from 2019-2020. He was honored with the 'Humanitarian of the Year' award in 2019. He lives in Chevy Chase, Maryland with his wife and two young adults.

Why book Barton?

Barton has delivered keynotes for over thirty-five years, earning him an international reputation as a dynamic speaker whose insightful observations and story-telling challenge audiences and keep them on the edge of their seats. When Barton speaks at an event, his audience leave feeling both entertained and enlightened. His real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Acxiom, and many others.  He partners closely with clients throughout their event to ensure resounding success.

Barton's Keynotes:

  • Successfully Engaging Customers During COVID19 and the 'New Normal' 
  • AI and Data Analytics: Adapting to your Customers' Changing Behavior
  • Digital Transformation Post COVID-19: Raising the Bar on Customer Engagement 

 

About ISM:

Barton's firm, ISM, works with world-class companies to develop customer strategies. Every ISM engagement benefits from a proprietary 'top-down/bottom-up' approach that integrates people, process and technology to grow your business through enhanced customer loyalty, satisfaction and advocacy.

Since 1985, Barton Goldenberg has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. Bring his voice and expertise to your audience, whether for a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers. All topics are customized to your audience/agenda and key messaging.


Barton's groundbreaking work in the areas of digital strategy and customer engagement has become increasingly crucial during COVID-19 recovery period, especially his applications of Artificial Intelligence, Digital Transformation, and Digital Communities. Barton has applied his wealth of knowledge and thought-leadership to clients such as:
Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more. For a full client listing, visit https://ismguide.com/clients-partners/ism-client-list/

 

About Barton:

Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies in the areas of sales, marketing, and customer service.  His extensive work in these areas led him to his selection as one of the first three inductees in the CRM Hall of Fame (2003), and is detailed in his three best seller business books, countless articles, and hundreds of keynote speeches. His latest book, The Definitive Guide to Social CRM, is hailed as "the roadmap for success at the intersection of social media and CRM."

Barton holds a B.Sc. (Economics) degree with honors from the Wharton School of Business, and an M.Sc. (Economics) degree from the London School of Economics.  He served as Rotary District Governor from 2019-2020. He was honored with the 'Humanitarian of the Year' award in 2019. He lives in Chevy Chase, Maryland with his wife and two young adults.

Why book Barton?

Barton has delivered keynotes for over thirty-five years, earning him an international reputation as a dynamic speaker whose insightful observations and story-telling challenge audiences and keep them on the edge of their seats. When Barton speaks at an event, his audience leave feeling both entertained and enlightened. His real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Acxiom, and many others.  He partners closely with clients throughout their event to ensure resounding success.

Barton's Keynotes:

  • Successfully Engaging Customers During COVID19 and the 'New Normal' 
  • AI and Data Analytics: Adapting to your Customers' Changing Behavior
  • Digital Transformation Post COVID-19: Raising the Bar on Customer Engagement 

 

About ISM:

Barton's firm, ISM, works with world-class companies to develop customer strategies. Every ISM engagement benefits from a proprietary 'top-down/bottom-up' approach that integrates people, process and technology to grow your business through enhanced customer loyalty, satisfaction and advocacy.

AI & Data Analytics: Adapting to Your Customers' Changing Behavior


Format: ​60 minute keynote

 

This program is perfect for:

  • ​Business Strategy Executives
  • Marketing Executives
  • Sales Executives
  • Customer Service Executives

Customer behavior is changing at an unprecedented pace.  More now than ever, organizations need to stay on top of these changes.  Yet few organizations have put into place the...

TechnologyAudience ActivityEducational / InformativeTechnical / Specific

Digital Hotels Are the Way of the Future; Have You Built Your Digital Hotel?

Are you leveraging private, Digital Communities to foster engagement with your customers? Think of these communities as a virtual gathering place for your customers, or a 'Digital Hotel'. Building your Digital Hotel deepens customer engagement and drives Voice of Customer into every customer decision you make, increases customer satisfaction and loyalty, provides superior customer support, help nurture leads that shorten the sales cycle, and grows sales (40-70% of customers buy more product)....
Digital MarketingEducational / Informative

Virtual Reality/Augmented Reality (VR/AR): The Most Disruptive Technology for the Next Decade

Keynote speaker Barton Goldenberg (www.bartongoldenberg.com) says: "To remain competitive, every organization
needs to immediately create their VR/AR strategy." Worldwide spending on VR/AR is forecasted to accelerate out of the
COVID-19 pandemic, growing from $12 billion in 2020 to $75 billion in 2024 to $1.5 trillion in 2030.

In this riveting keynote, Barton will:

(1) provide an overview of the explosive VR/AR market;
(2) discuss the benefits of...
Artificial Intelligence (AI)Audience ActivityEducational / InformativeTechnical / Specific

Digital Transformation Series 2021: Future Ready Best Practices & Technology Trends

2020 was a tumultuous and unpredictable year, but indisputably it was also a year of acceleration in digitization. A lot of organizations got years ahead of where they would have been expected to be right now: digital transformation efforts that were once part of long-term projects were pushed through in a matter of weeks at 71% of organizations (AppDynamics).

In this riveting keynote, Barton Goldenberg (www.bartongoldenberg.com), CRM pioneer, the founder, and president of ISM...
Disruptive TechnologyAudience ActivityEducational / InformativeTechnical / Specific