Suzanne Tulien
For 25 years, Suzanne has passionately served clients with strategic internal brand positioning strategy + development, 'on-brand' culture creation, visual branding, consulting and experiential training.
As author of The 6 Myths of Small Business Branding, and author of Brand DNA; Uncover Your Organization's Genetic Code for Competitive Advantage, she now facilitates engaging internally focused brand strategy training for clients across the U.S. She helps businesses + their employees, and solo-professionals position themselves to be congruent to what they truly stand for + commit to walking their talk through every facet of the business.
Suzanne is founder and Principal of The Brand Ascension Group as well as a speaker, award-winning graphic designer, certified trainer and certified in accelerated learning methodologies.
Suzanne speaks and trains all over the country and has presented for Microsoft Live Meeting, Intercall Live, VoiceAmerica.com, SAS, Inc., among others. She is also on the Expert Panel of YoungEntrepreneur.com. Her articles have been featured on www.BrandChannel.com, eHotelier, and INNOVA, and other global/national publications
For 25 years, Suzanne has passionately served clients with strategic internal brand positioning strategy + development, 'on-brand' culture creation, visual branding, consulting and experiential training.
As author of The 6 Myths of Small Business Branding, and author of Brand DNA; Uncover Your Organization's Genetic Code for Competitive Advantage, she now facilitates engaging internally focused brand strategy training for clients across the U.S. She helps businesses + their employees, and solo-professionals position themselves to be congruent to what they truly stand for + commit to walking their talk through every facet of the business.
Suzanne is founder and Principal of The Brand Ascension Group as well as a speaker, award-winning graphic designer, certified trainer and certified in accelerated learning methodologies.
Suzanne speaks and trains all over the country and has presented for Microsoft Live Meeting, Intercall Live, VoiceAmerica.com, SAS, Inc., among others. She is also on the Expert Panel of YoungEntrepreneur.com. Her articles have been featured on www.BrandChannel.com, eHotelier, and INNOVA, and other global/national publications
Stop Marketing, for now, Start Branding
Too many small businesses tend to rely on 'Marketing' to do the work of 'Branding'...Don't make this mistake! It has been said that "40% of marketing is wasted, due to ill-informed, de-motivated staff undermining the promotional promise!" When GOOD brands don't first thoroughly define their Brand's DNA and then implement it internally, the probability of becoming a GREAT brand is minimized, risking increased marketing expenditures and decreased ROI.
Whether you are a...
Identify, Define + Become Your Personal Brand
YOU already have a brand. The question is, "Are you in control of it; are you managing it; and are you leveraging it?" When you dig deep to identify and define your own unique Personal Brand, you create a blueprint for your own authenticity and consistency; building long-term trust and relationships that help you achieve your full potential personally and professionally.
As others perceive you through your actions, behaviors, dialogue, and more; they formulate specific...
Lead to Inspire
LEAD TO INSPIRE!
Harness the power of Inspiration to Elevate Your Organization's Ability to Enlist, Empower, and Engage!
We now know that "Inspiration" drives innovation, creativity, engagement and advocacy, but how can you build it and leverage it in your organization and stakeholders?
"87% of C-Suite executives recognize that disengaged employees are one of the biggest...
Its Not Your How, or Your What...Its Your 'Why'
Often times, as busy career minded professionals, we get caught up in what it is we offer and or how we go about offering it to create distinction in the minds of our 'audiences.' But studies are showing that there is a deeper, more fundamental connection to how your customers and others perceive you. It is a trigger that creates an emotional bond with the choices we all have everyday to fulfill our self-actualization on many levels.
In this brief 30-45 min keynote you will...
Getting Your Employees on the Brand Wagon
Learn the secrets of highly successful business cultures and how they engage the hearts and minds of their employees to deliver powerful and distinctive brand experiences.
FACT: 85% of a company's market value is now calculated on intangible assets, defined as knowledge, reputation and human talent. (Source: Brookings Institution)
FACT: 70% of customers' brand perception is determined by experience with people. (Source: Enterprise IG 2004 and Ken Irons, Market...
Develop a World-Class Brand on a Small Business Budget
EVERY business has a brand, good, bad or indifferent. The real question is "Are you in control of it?" Once defined and fully understood, you can begin capitalizing on it to create and build your unique competitive advantage.
FACT: Most small to medium sized businesses are advised to spend 8-10% of their revenue in marketing efforts and yet it is reported that 40% of those dollars are wasted! Find out why!
FACT: In the ABSENCE of a DISTINCTIVE brand EXPERIENCE,...
VIRTUAL PRESENTATION
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