MaryAnne Bobrow

MaryAnne Bobrow

CAE, CMP, CMM

CA, US
Learn from a seasoned leader and forge a path to success.

MaryAnne Bobrow, CAE, CMP, CMM is the founder of Bobrow Associates, Inc. an association and meetings management company. With more than 20 years' experience in association and meetings management, Bobrow has been a member of MPI for many years, has served as an MPI Facilitator, previously served for three years on the Chapter Advisory Council; one year as Chair, and is a frequent present at industry conferences, including MPI. She has facilitated strategic planning meetings for other nonprofit organizations as well, including both professional societies and trade associations.

On behalf of MPI, she worked hand-in-hand with the University of Southern Mississippi in the initial development of what has now become MPI's Attendee Security Guide Her focus in meetings industry topics are broad in coverage, yet focus primarily on two areas: business acumen/finance and risk management – with a range of topics from cybersecurity and GDPR to attendee security risk management, from budget and finance 101 to financial fluency for meeting professionals, from ethics in the hospitality industry to human trafficking, and from meetings industry boot camps to contract management, negotiations, and trends.

She is well-respected in the association management world, serving for more than 10 years as a mentor for those taking the certified association management exam and for providing educational sessions on topical trends such as association sustainability and disruptive innovation.

In 2011, she was named the RISE Award for Member of the Year. In 2006, she was named Association Executive of the Year by the California Society of Association Executives. Bobrow has also served at the MPI Chapter level for the Sacramento-Sierra Nevada Chapter in various leadership roles, including VP Finance, President-Elect, President, and Immediate Past President. For many years after that, she continued to serve her chapter in a chapter advisor role.

Bobrow has written for industry publications, including The Art of the Show (3rd and 4th Editions), CIC Manual, 9th Edition, PCMA's Professional Meeting Management (5th and 6th Editions), as well as articles published in industry magazines and videos, being named at least three times to the "top" individuals in the meetings industry as a changemaker and a trendsetter.

As a facilitator, she works with volunteer leadership to mold the future of the organization, focusing on the big picture (3-5 years) and not simply on one year at a time. With her financial acumen, she is a sure bet to help organizations and chapters develop sound plans to ensure sustainability of the organization.

She believes strongly that change is good and often produces increased results in areas not before anticipated. If you are leading a chapter that is doing what it has always done, while expecting different/better results, and are underperforming, perhaps it's time to try a new approach. She can promise you a retreat that will tax your brain, energize your team, produce desired results, and a mixture of fun and laughter thrown in for good measure!

She is proficient in all facets of association management and meetings and event management and speaks at industry conferences on a variety of topics involving business acument, financement management, and risk management, including cybersecurity and attendee security.  She also speaks on human interest topics, including etihics in the hospitality environment and human trafficking awareness.

Professional Designations, Awards, and Other Areas of Recognition

Certified Association Executive since 2002
Certified Meeting Professional since 2004
Certificate in Meetings Management since 2007

MPI RISE AWARD – Member of the Year 2011
California Society of Association Executives Certified Association Executive of the Year 2004-2005
MPI Sacramento Sierra Nevada Meeting Professional of the Year 2006
MPI Sacramento Sierra Nevada Chapter Leader of the Year 2005
MPI Sacramento Sierra Nevada President's Award 2005

2014 ChangeMaker (MeetingsNet)
2015 and 2017 Trendsetter (MeetingsFocus)

MaryAnne Bobrow, CAE, CMP, CMM is the founder of Bobrow Associates, Inc. an association and meetings management company. With more than 20 years' experience in association and meetings management, Bobrow has been a member of MPI for many years, has served as an MPI Facilitator, previously served for three years on the Chapter Advisory Council; one year as Chair, and is a frequent present at industry conferences, including MPI. She has facilitated strategic planning meetings for other nonprofit organizations as well, including both professional societies and trade associations.

On behalf of MPI, she worked hand-in-hand with the University of Southern Mississippi in the initial development of what has now become MPI's Attendee Security Guide Her focus in meetings industry topics are broad in coverage, yet focus primarily on two areas: business acumen/finance and risk management – with a range of topics from cybersecurity and GDPR to attendee security risk management, from budget and finance 101 to financial fluency for meeting professionals, from ethics in the hospitality industry to human trafficking, and from meetings industry boot camps to contract management, negotiations, and trends.

She is well-respected in the association management world, serving for more than 10 years as a mentor for those taking the certified association management exam and for providing educational sessions on topical trends such as association sustainability and disruptive innovation.

In 2011, she was named the RISE Award for Member of the Year. In 2006, she was named Association Executive of the Year by the California Society of Association Executives. Bobrow has also served at the MPI Chapter level for the Sacramento-Sierra Nevada Chapter in various leadership roles, including VP Finance, President-Elect, President, and Immediate Past President. For many years after that, she continued to serve her chapter in a chapter advisor role.

Bobrow has written for industry publications, including The Art of the Show (3rd and 4th Editions), CIC Manual, 9th Edition, PCMA's Professional Meeting Management (5th and 6th Editions), as well as articles published in industry magazines and videos, being named at least three times to the "top" individuals in the meetings industry as a changemaker and a trendsetter.

As a facilitator, she works with volunteer leadership to mold the future of the organization, focusing on the big picture (3-5 years) and not simply on one year at a time. With her financial acumen, she is a sure bet to help organizations and chapters develop sound plans to ensure sustainability of the organization.

She believes strongly that change is good and often produces increased results in areas not before anticipated. If you are leading a chapter that is doing what it has always done, while expecting different/better results, and are underperforming, perhaps it's time to try a new approach. She can promise you a retreat that will tax your brain, energize your team, produce desired results, and a mixture of fun and laughter thrown in for good measure!

She is proficient in all facets of association management and meetings and event management and speaks at industry conferences on a variety of topics involving business acument, financement management, and risk management, including cybersecurity and attendee security.  She also speaks on human interest topics, including etihics in the hospitality environment and human trafficking awareness.

Professional Designations, Awards, and Other Areas of Recognition

Certified Association Executive since 2002
Certified Meeting Professional since 2004
Certificate in Meetings Management since 2007

MPI RISE AWARD – Member of the Year 2011
California Society of Association Executives Certified Association Executive of the Year 2004-2005
MPI Sacramento Sierra Nevada Meeting Professional of the Year 2006
MPI Sacramento Sierra Nevada Chapter Leader of the Year 2005
MPI Sacramento Sierra Nevada President's Award 2005

2014 ChangeMaker (MeetingsNet)
2015 and 2017 Trendsetter (MeetingsFocus)

Cyber Aware, Cyber Safe

Format:  90 minutes

Cybersecurity is not an IT problem; it's an every person problem.

Cybersecurity - it is not a matter of time if you will confront it, but is a matter of WHEN. Tech experts tell you how it may occur, but they do not tell you the what, who, and how of risk, exposure, and liability issues surrounding cybersecurity. In a recent survey, 60% of respondents said they were not prepared to defend against a data breach. Participate in this session and...

Audience ActivityEducational / InformativeTechnical / Specific

Attendee Security – Roles, Responsibilities, and Risk Management

Terrorism is not going away.  Neither are active shooter incidents which are on the rise, particularly in the school environment.  The 2017 Las Vegas concert shooting confirmed our worst fears that events could be adversely impacted, with multiple injuries and deaths of event participants.  As newsworthy as this and other events, such as civil unrest, controversial legislation, weather-related catastrophes, and other equally disruptive forces are, they may beyond our control...

Meeting/Event PlanningAudience ActivityEducational / Informative

Budget and Finance - Strategies Worth Learning

Mention the word budget and the first thing that enters peoples' minds is numbers, numbers, and more numbers.  Yet, the forecasting process for budgeting is far more than making numbers balance.  It involves a great deal of thought about the mission and vision of the organization and considers member and prospective demographics, member wants and needs, and the appropriate set of tools and technology to bolster the association's quest for sustainability.  Learn what you need to...
Audience ActivityEducational / InformativeInspirational / Life-changing

Emergency Plan and Workplace Violence Preparedness

Nearly 2 million American workers report being victims of workplace violence each year.  Of those, 10% resulted in fatalities.  Sadly, these alarming statistics don't make the news, while horrific, yet less impactful events such as the October 2017 Las Vegas shootings monopolized news stories for weeks.  Violence comes both from internal and external sources - family, relationships, customers, fellow workers, clients, and others too numerous to mention.  According to...

Audience ActivityEducational / InformativeTechnical / Specific

Building Better Organizations By Building Better Boards

Has your board retreat or strategic planning session become a rubber stamped version of prior sessions?  Do you spend more time playing icebreakers than you do planning for your organization's future?

Consider a shift in your planning strategy and elevate your existing board's leadership potential while building bench strength to ensure your organization's future.

Format: ​1 to 3 days, depending on client and...

Strategic PlanningAudience ActivityEducational / InformativeInspirational / Life-changing

See Something, Say Something, Do Something

See something, say something is a phrase often associated with airport security - and, with good reason.  The phrase, however, is also apropos to another dangerous threat to men, women and children globally.  Human trafficking, also known as modern slavery, affects people of all ages and all walks of life around the globe. Yet most of us are woefully unaware of the scope and impact of these criminal practices and what we can do individually and within the meetings and event...

Audience ActivityEducational / InformativeInspirational / Life-changing