Jessica Best
Jessica Best shares success stories and cautionary "fail tales" that are relevant to your audience, and gives them actionable items to walk away with and implement. Jessica's energy and enthusiasm is a big part of her presentation style, mentioned on almost every feedback form and that enthusiasm is contagious! Her unique passion for digital marketing -- especially email marketing -- make important topics like best practices in these fast-growing media easy to follow and fun to dig into.
Jessica is one part massive email marketing nerd and one part permission-marketing evangelist. As Director of Data-Driven Marketing for Barkley, she acts as the lead strategic consultant for email and customer-centric marketing for Fortune 1000 companies around the world.
Jessica has stimulated ROI for a diverse clientele, including Dairy Queen, Noodles & Company, Wingstop, Spirit Airlines, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, among many more. She's lead seminars and spoken in front of audiences from dozens to thousands from Las Vegas to New York City, and from Vancouver to SXSW Interactive in Austin.
Popular past presentations have included:
- Data That Drives Email Marketing Relevance... and Revenue
- I Want My $28! Rockin' Your Email Marketing ROI
- Email Marketing: the Good, the Bad & the WOW that Kicked A$$!
- Getting Growing: Email List Growth the Right Way
Jessica speaks on a variety of topics in the email and data-driven marketing arena and customizes presentation content for her audience for maximum usefulness. Whether a solo entrepreneuer, small business or well-established company, Jessica will teach you how to capitalize on the high return on investment that data-driven marketing can have on your business.
Jessica Best shares success stories and cautionary "fail tales" that are relevant to your audience, and gives them actionable items to walk away with and implement. Jessica's energy and enthusiasm is a big part of her presentation style, mentioned on almost every feedback form and that enthusiasm is contagious! Her unique passion for digital marketing -- especially email marketing -- make important topics like best practices in these fast-growing media easy to follow and fun to dig into.
Jessica is one part massive email marketing nerd and one part permission-marketing evangelist. As Director of Data-Driven Marketing for Barkley, she acts as the lead strategic consultant for email and customer-centric marketing for Fortune 1000 companies around the world.
Jessica has stimulated ROI for a diverse clientele, including Dairy Queen, Noodles & Company, Wingstop, Spirit Airlines, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, among many more. She's lead seminars and spoken in front of audiences from dozens to thousands from Las Vegas to New York City, and from Vancouver to SXSW Interactive in Austin.
Popular past presentations have included:
- Data That Drives Email Marketing Relevance... and Revenue
- I Want My $28! Rockin' Your Email Marketing ROI
- Email Marketing: the Good, the Bad & the WOW that Kicked A$$!
- Getting Growing: Email List Growth the Right Way
Jessica speaks on a variety of topics in the email and data-driven marketing arena and customizes presentation content for her audience for maximum usefulness. Whether a solo entrepreneuer, small business or well-established company, Jessica will teach you how to capitalize on the high return on investment that data-driven marketing can have on your business.
Data That Drives Email Marketing Relevance... and Revenue
Over half of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration (Source: Adobe). This course is designed to help email marketers understand how to use data, different types of databases, and how to optimize the return on their investment.
Email Marketing: the Good, the Bad and the Wow!
In this overview of email marketing best practices in today's world, Jessica will share the top things you should always and never do when creating your email marketing strategy. Not only will the session help you to avoid accidentally breaking the law, but it's designed to teach you email marketing strategies that nurture your customer relationships and help drive more sales. Jessica incorporates real companies' stories of those who have done it well and those who... could have used some...
I Want My $28! Rockin' Email Marketing ROI
The Direct Marketing Association says that, on average, email marketing earns $28 for every $1 you invested. Are you getting your $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you're doing it right.
Are you attributing your revenues from email to show channel ROI? How much revenue do you make per email subscriber when you hit that send button? What percent of your email list has been inactive for longer than a year?
Email Marketing Still Works: Email in a Social Media World
In a social media world, does anyone still use email marketing? Oh yes. Social has its benefits, but email wins the battle ground on driving home revenue. Email still has the power to grab your undivided attention and partnered with Social Media can be even more impactful.
What makes email marketing work in today's digital marketing landscape? From devices to data-driven strategies, Jessica will dive into great email marketing in 2015, plus she'll take a peek at what's...
Email Marketing Nightmares
Marketers may not agree on how we do things, but we are strongly united when it comes to commiserating. It's with great humility that Jessica presents her worst email marketing nightmares and what she learned from them (so you don't make the same mistakes).
In this session, marketers will learn:
- Common design 'oops'
- List segmentation best practices
- The only fool-proof way to proof
Plus, participants will receive a free email proofing...
Maximizing your Email Sign-up Process
How you sign people up for your emails is just as important as what you send. You may be losing people in the process before you ever capture their information. In this session, learn:
- The 5 things you should always have on your sign-up form
- The best practices for automatically welcoming new subscribers
- How to potentially double, triple or quadruple your email list growth by trying a new acquisition tactic.
Getting Growing: Email Marketing List Growth Online... and Off
Email marketing is likely to produce your highest return on investment of any marketing medium. So, why wouldn't you want to send more? To send more, you'll need to grow your email list, but email is only successful when those on your email list are engaged.
Jessica will teach us the right ways -- and the wrong ways -- to grow your email list, from free tactics to paid campaigns, from quick wins to long-term strategies. Plus, she'll point out how to get your program in...
Email Creative That Closes
The success of any email marketing campaign comes down to the Message (offer), the List (audience) and, of course, the Creative. Great visual ads with stellar copy have proven that for years. In email marketing, though, it's more than a great design. You have to be designing for the medium. Jessica will highlight what you need to know and what you're probably doing wrong. This is a presentation loaded with great -- and not-so-great -- examples!
8 Great Email Marketing Ideas to Steal for Nonprofits
According to the Direct Marketing Association, email marketing still earns the highest return on investment of any channel. It can be especially powerful for nonprofits, sometimes bringing in as much as 20x what the campaign cost. Are you getting the most out of your email campaigns?
Take a peek at the best-in-class nonprofit email marketing campaigns and how you can apply their success to your campaigns. With 10+ years of experience in email marketing, Jessica will share...
