Mya Reyes
For more than a decade, Mya Reyes has developed programs that resulted in maximized profitability from diverse markets, and she is one of the nation's premier specialists in LGBT consumerism. A national leader in LGBT travel and tourism, she holds the designations of Certified Meeting Planer (CMP) and Certified Travel Associate (CTA) and is one of only 13 LGBT Travel Specialists in the United States. She has spoken worldwide on LGBT strategic development, and is a member of the National Speakers Association and the Global Speakers Association.
Mya has established herself as a trusted resource for companies wishing to tap into marketing opportunities presented by LGBT consumers. Her “Straight Talk on the Gay Market” training has been very positively received throughout the U.S., as well as in Europe, Mexico and South America, and she is currently authoring a book of the same title. She is a two-term board member of the International Gay & Lesbian Travel Association (IGLTA), and Past Chair of the International Association of Exhibits and Events (IAEE) Diversity Task Force.
She is fluent in French and Spanish and has presented globally to audiences on LGBT sales, marketing and human resources issues.
For more than a decade, Mya Reyes has developed programs that resulted in maximized profitability from diverse markets, and she is one of the nation's premier specialists in LGBT consumerism. A national leader in LGBT travel and tourism, she holds the designations of Certified Meeting Planer (CMP) and Certified Travel Associate (CTA) and is one of only 13 LGBT Travel Specialists in the United States. She has spoken worldwide on LGBT strategic development, and is a member of the National Speakers Association and the Global Speakers Association.
Mya has established herself as a trusted resource for companies wishing to tap into marketing opportunities presented by LGBT consumers. Her “Straight Talk on the Gay Market” training has been very positively received throughout the U.S., as well as in Europe, Mexico and South America, and she is currently authoring a book of the same title. She is a two-term board member of the International Gay & Lesbian Travel Association (IGLTA), and Past Chair of the International Association of Exhibits and Events (IAEE) Diversity Task Force.
She is fluent in French and Spanish and has presented globally to audiences on LGBT sales, marketing and human resources issues.
Who is the LGBT Consumer and How Can My Company Earn Their Business?
In today's economy, companies are looking for ways to tap into, or increase, the revenue potential from all market segments. Mya Reyes offers a unique perspective on successfully cultivating the coveted LGBT buyer, which currently represents one of the fastest growing segments of consumer purchases. She will share information on positioning a company to earn LGBT business and tailoring advertising, sales, PR and marketing messages to effectively speak to the LGBT consumer.
Straight Talk on the Gay Market
Allies are one of the most powerful forces to share the LGBT message. Mya Reyes has been a straight ally for more than a decade and has driven revenue from LGBT sales and marketing for numerous companies. This presentation will allow marketeers, and those interested in learning how to effectively tap into the revenue potential from the LGBT communities, to cut years from the learning process and establish themselves in a position of trust by LGBT consumers.
Creating a LGBT-Inclusive Workplace that will Increase Productivity and Retention
We spend more than 1/3 of our lives in the workplace. To provide the best benefits to our employees, it is imperative they feel valued both as contributors to the workplace and as individuals. Learn the challenges faced by LGBT employees and how to produce a working environment that will allow these valuable employees to shine, feel appreciated, and maintain a commitment to the success of the employer.
